Case Study  ·  AgriTech / D2C

KonkanTreasures

Farm-to-Door Alphonso Mango Delivery

An agritech platform connecting Alphonso mango farmers in Konkan, Maharashtra directly with customers across India. Pre-order seasonal mangoes at farm price, receive them at your door within the season window — no middlemen.

🥭 AgriTech 📱 React Native D2C Farming Pre-Order System Lead Developer
KonkanTreasures Mango Delivery App
30+
Farmer Profiles
Zero
Middlemen
D2C
Farm to Doorstep
PAN India
Delivery Coverage
My Role

Lead Developer — React Native app, Node.js backend, pre-order system, farmer onboarding panel

Project Type

AgriTech D2C Platform — Farmer-to-Consumer Seasonal Produce Pre-Order

Deliverables

Customer App (iOS + Android), Farmer Web Panel, Admin Dashboard, Delivery Tracking

Primary Stack

React Native · Node.js · PostgreSQL · Razorpay · Firebase · Shiprocket API

Project Brief

Cutting Out the Middleman
For India's Best Mangoes

Alphonso mango farmers in Ratnagiri and Devgad sell to middlemen at ₹30–40/kg while customers pay ₹120–150/kg in cities. KonkanTreasures was built to change that — farmers list their produce directly, customers pre-order at harvest season, and the app manages payment, logistics, and delivery.

The platform also handles the unique challenge of seasonal produce — pre-orders open 2 months before harvest, payment is collected upfront, and delivery is scheduled within a 10-day harvest window per farm.

❌ The Challenge

  • Seasonal produce — pre-orders before harvest
  • Managing 30+ farmers with different harvest windows
  • PAN-India logistics with perishable goods
  • Educating farmers on app onboarding
  • Refunds if harvest fails due to weather

✅ The Solution

  • Pre-order system with harvest-date scheduling
  • Farmer dashboard with harvest window calendar
  • Shiprocket API for nationwide courier integration
  • Simple WhatsApp-guided farmer onboarding
  • Automatic refund flow on order cancellation
Platform Features

Built for Seasonal Produce,
Not Off-the-Shelf E-Commerce

🌾

Farmer Marketplace

Each farmer has a profile with farm location, certifications, harvest history, and customer ratings. Customers choose specific farmers — not just product categories — creating a trusted direct relationship.

📅

Pre-Order & Season Calendar

Customers browse active pre-orders with estimated harvest dates per farm. Each farm manages its own harvest window — orders accepted only during the active season, delivery auto-scheduled at harvest.

🚚

Shiprocket Delivery Integration

Automatic courier booking via Shiprocket API when a farmer marks an order ready. Customer gets tracking ID, SMS updates, and live delivery status in the app. Cold-chain courier options available for premium orders.

💳

Razorpay Pre-Order Payments

Full payment collected at pre-order to give farmers confidence to prepare. Automatic refund flow if an order is cancelled or a harvest fails. UPI, net banking, and card payments supported.

Verified Ratings & Reviews

Only customers who received an order can rate a farm. Ratings are verified and tied to specific harvest seasons — helping new customers pick the best farms based on real delivery feedback.

📊

Farmer Dashboard

Farmers log in to a simple web panel to manage their listing, set harvest dates, view incoming orders, mark orders as packed, and track their earnings. Designed to be usable even with basic smartphone literacy.

Technology Stack

Simple Enough for Farmers,
Powerful Enough for PAN India

⚛️
React Native

Customer App

🟢
Node.js

Backend API

🔷
Next.js

Farmer Web Panel

🐘
PostgreSQL

Orders & Inventory

💳
Razorpay

Payments & Refunds

🚚
Shiprocket

Logistics API

What Was Delivered

A Live Platform Serving
Farmers and Customers Across India

30+
Farmers
Onboarded
PAN
India
Delivery
0
Middlemen
in the Chain
2x
Farmer Income
vs Middlemen
FAQ

Common Questions About
AgriTech App Development

How does a pre-order system work for seasonal produce?

The pre-order flow works in three stages: (1) Farmers list their produce with expected harvest dates and price — orders open 4–8 weeks before harvest. (2) Customers browse, select a farm, and pay in full at checkout. (3) When the farmer marks the harvest ready, the system auto-triggers Shiprocket booking, packs orders in batches by zone, and dispatches within 24 hours. The customer gets tracking SMS and live app updates.

How do you handle refunds if a harvest fails due to bad weather?

Razorpay's refund API is triggered automatically when an admin marks an order as cancelled due to crop failure. The full amount is refunded to the original payment method within 5-7 business days. Customers are notified via push notification and email. Optionally, the system can offer store credit for the next season as an alternative to a cash refund.

Can this platform be used for other produce beyond mangoes?

Yes — the platform is category-agnostic. The same system works for any seasonal produce (strawberries, cashews, coconuts, organic vegetables, dry fruits). Each product has a season calendar, farmer profiles, and delivery logistics. TechEin can white-label and configure it for any agritech D2C use case.

How much does it cost to build an agritech D2C app in India?

An agritech D2C platform with customer app, farmer panel, pre-order system, and logistics integration typically costs ₹6–12 lakhs depending on features. A simpler MVP with ordering and basic farmer dashboard starts from ₹3 lakhs. Contact TechEin for a free quote based on your produce and market.

Building an AgriTech or
D2C Produce Platform?

TechEin has built agritech platforms that eliminate middlemen and connect farmers directly with consumers. If you have a farm-to-door idea for any produce or region in India — we know how to build it.

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